Big Deal Music Group has promoted Ashley Alexander and Amber Packer to Senior Creative Director.

Alexander joined Big Deal in 2014 and works day-to-day with the company’s roster, which includes Joe London, Steph Jones and Danny Parker. Packer joined Big Deal in 2016 and handles day-to-day for songwriters including Dan Wilson, Jake Sinclair, Jenny Owen Youngs and Tobias Wincorn. Additionally, Packer runs point for Big Deal's joint venture with Nice Life and their joint venture with Mad Decent.

“Ashley and Amber are both incredible success stories who’ve grown along with the company, making a huge difference in our songwriters’ careers,” said Big Deal Chief Executive Officer Kenny MacPherson. “I’m looking forward to them continuing to make valuable contributions as we grow this company.”

Both executives will be based in Big Deal Music Group’s Los Angeles headquarters.