Primary Wave will be marketing the music and likeness of Robbie Robertson after entering marketing and administration agreement with the guitarist formerly of The Band.

As part of the agreement, Primary Wave Music Publishing will now represent the majority of Robertson's catalog, including some of his hits for The Band such as "Up On Cripple Creek," "Rag Mama Rag" and "The Night They Drove Old Dixie Down."

"I so look forward to mixing it up with Primary Wave. They bring a progressive outlook to today's musical landscape," Robertson said. "I find something extremely refreshing and ambitious about their working process. We have a lot of ideas in common, and I think this is going to be a terrific relationship.”

The deal is announced a day ahead of Capitol/UMe’s release of a 50th anniversary edition of The Band. In September UMe released Robertson’s solo album Cinematic. Once Were Brothers, a documentary on The Band based on Robertson’s autobiography, premiered in September as well.

"Robbie is an all-time legend of songwriting, and a music pioneer,” said Marty Silverstone, Senior Vice President of Creative & Head of Sync for Primary Wave Music Publishing. "It's a great honor for us to welcome Robbie Robertson to the Primary Wave family."