DANIEL NIGRO:
CRACKING THE CODE The co-writer-producer of the moment, in his own words (12/12a)
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NOW WHAT?
We have no fucking idea.
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Benny Blanco’s catalog of the last four years, featuring hits written for Justin Bieber, Maroon 5, Ed Sheeran and others, has a new home at Merck Mercuriadis’ Hipgnosis Songs Fund.
Hipgnosis has acquired 100% of Blanco’s copyright ownership in his catalog of 93 songs released since 2015.
“In a week when Benny is at No. 1 with Shawn Mendes and Camilla Cabello it’s fortuitous to have closed our deal and welcome him to the Hipgnosis family,” said Mercuriadis, Founder of The Family (Music) Ltd. and Hipgnosis Songs Fund. “Benny’s been having Number 1 songs for the last 12 years now, 10 of them since 2015 alone. That longevity, to be able to write No. 1 songs consistently for more than a decade and to have made incomparable contributions to establishing the most important artists of our time, is an almost impossible feat. He has literally defined the modern pop era in a way that very few others can lay claim to.”
The catalog includes Bieber’s “Love Yourself,” Major Lazer’s “Cold Water,” Selena Gomez’s “Same Old Love,” “Freaky Friday” by Lil Dicky and Sheeran’s “Castle on the Hill.”
Besides cash, Merck is supplying Benny with a lifetime supply of Dodger Dogs.