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PRIMARY WAVE INKS DEAL WITH DJ WHITE SHADOW
1/7/19

Primary Wave Music has entered into an administration and co-publishing deal with DJ White Shadow aka Paul Blair. As part of the deal, PWM will now administer his music publishing catalog which includes hits with Lady Gaga such as "The Edge of Glory," "Born This Way," "Applause," "The Cure," as well as six songs from the A Star Is Born soundtrack.

Along with the admin agreement, DJWS and PWM have entered into a worldwide co-publishing deal.

"We have been great fans of Paul's for many years. His musical talent and vision are highly respected within the creative community and we are happy to welcome him to the Primary Wave team" says Sarah McCann, Senior Director, Creative for Primary Wave Music Publishing. "From a DJ, to a multi-platinum selling producer, not to mention his partnership with the W Hotel, he is an innovator that will continue to inspire creatives and executives for years to come."

In addition to working with Gaga, Blair has worked with many other artists including DNCE, Pitbull, Sia, T.I. and Chris Brown. In 2015, Blair was named the North American music director of W Hotels where he continues to oversee musical branding in over 25 of the company's locations. Blair was also the brainchild behind the hotel's "W Sound Suites" which are recording studios located within select W Hotels and available to touring musicians.