Beth Laird

Creative Nation/Pulse Music Group

Highlight Reel

“Cry Pretty,” current Carrie Underwood single, co-written with Creative Nation’s Lori McKenna “Hide the Wine,” current Carly Pearce single, co-written with Creative Nation’s Luke Laird; re-signed Barry Dean (Little Big Town, Tim McGraw, Thomas Rhett, Maren Morris) with Pulse Music Group; recently signed Alec Bailey and UMG Nash-ville/Interscope recording artist Kassi Ashton; signing Tyler Johnson co-produced Harry Styles’ debut set and wrote on nine of 10 tracks, wrote and produced with Sam Smith and wrote/produced forthcoming lead single from Cam as well as releasing his own music; CN Records releases: Movin’ On by Creative Nation’s Muscadine Bloodline (released 4/27); Born Ready by Steve Moakler (dropped 6/15); The Tree by Lori McKenna (due 7/20).

Key Hires

—Brandon Gill: VP, Management

—Shaina Botwin: Creative Coordinator, Publishing

Recent Awards

—Luke Laird nominated for 2017 ACM Songwriter of the Year

—Kassi Ashton and Steve Moakler nominated for AIMP Nashville Rising Artist-Writer of the Year

How are the considerations surrounding Nashville pub deals changing, if at all, given the current economics of the business?
It’s harder to sign new, developing songwriters who don’t already have relationships established with artists or producers. However, if we get too focused on the numbers and activity, you can miss out on a unique songwriter. That’s why we try to focus on the talent and are then more diligent about our strategy to connect them and make them more visible. Every hit songwriter was at some point a developing writer who just needed a champion to take a chance on them. We pride ourselves on being a part of what’s next, and not just what’s now.