NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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That the Alternative format has been struggling of late is hardly news; the publishers I’ve talked to have used language ranging from “challenging” to “crisis” to describe the genre’s condition. Safe, synthy sameness seems to have sapped much of its former vigor. But “Modern Rock” can still hit it out of the park.
Case in point: Warner/Chappell, which counts the twenty one pilots smash “Stressed Out” as its biggest earner last year. The pubco’s Greg Sowders is now kicking ass with Missio’s “Middle Fingers” (RCA), a slacker anthem that channels the snarky, rebellious tone that helped define the format.
Sony/ATV’s Jen Knoepfle sees her writer Jack Antonoff’s Bleachers (also on RCA) as a disruptor at the format, as well as newcomer and Republic artist Noah Kahane.
BMG’s Jaime Neely hails Empire of the Sun writer/producer Jonathan Sloane and Danish breakout Frederik Thaae, among others.
Insieme’s Jenna Rubenstein points to writer/Glassnote artist Robert DeLong, whose distinctive sound has pushed the form, as well as up-and-comers like producer/topliner Rory Andrew.
Plenty more examples to come. Who's rocking your modernity?