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POST TOASTED
LEADER OF THE LANDSLIDE

By Karen Glauber

It was announced last week that Mediabase will be bedfellows with Luminate, when they begin jointly reporting on radio’s music activity. Until this merger, BDS has been used to service Billboard’s radio charts and other charts incorporating radio data, including the Hot 100. At the helm of this big change is Mediabase’s EVP Global Music Marketing and Strategy Alissa Pollack, a respected and dear friend of all of us in the HITS career cul-de-sac. The transition from BDS to Mediabase will take effect by year’s end.

The two radio formats most impacted by this switch are Triple A and Latin—both regard BDS as their radio chart of record. With regard to Triple A, the concern is that the BDS chart counts airplay from twice as many stations as the Mediabase chart, encompassing dozens of Non-Comm stations that have a considerable market impact but don’t meet the criteria for Mediabase reporting. As of now, there are 27 reporting Triple A stations and 19 “Activator” stations. Indie labels flourish at the Activator stations, which have “graduated” indie artists like Phoebe Bridgers, Sharon Van Etten, Spoon, The Lumineers, Japanese Breakfast, Father John Misty, beabadoobee, etc. to mainstream chart success.

Brad Savage from WAPS was the first to express his concern that his station’s lack of Mediabase-reporting status will impact his ability to have access to artists, but his market impact is well known, and he will always have label support. Will Mediabase add some of these Non-Comms to the reporting panel, or will they separate the charts to a Commercial panel and a Non-Commercial panel? I expect there will be a solution that enables the format to survive, anchored by key heritage stations like KBCO, WXRT, WRLT, KCMP, WXPN and ratings juggernaut KINK. I choose to remain optimistic.

The 1975’s genius new single, “I’m in Love With You,” was #1 Most Added at Alternative this week! I pointed out to Ted that exactly one year ago, the #1 Most Added song at the format was The Lumineers’ “BRIGHTSIDE,” which proves that Ted and I always forget to take any time off during the summer. Speaking of The Lumineers, we’re off and running with “A.M. RADIO,” the single Andy Hawk and Lenny Diana asked for by name, and I’m grateful that I was able to see the band last Friday night amid a swarm of 25,000 at Redondo Beach and managed to avoid a third bout of COVID (for now, at least).

Back to The 1975: Did you know that their upcoming tour is completely sold out? Don’t worry, I’ve got you covered for tickets (Marissa).

Dan Connelly was very happy to receive the KROQ/Audacy Select add on Talk’s “Run Away to Mars.” This song is a monster. Capitol has signed Backseat Lovers, with WNYL adding their last song, “Kilby Girl,” this week.

The pandemic has proven that linear time no longer matters. The urgency to be “first” on a record, which was the goal of most programmers in the past, has mostly gone by the wayside, as TikTok , TV shows like Stranger Things and other pop-culture flash points have reignited songs from years ago. The Cafune single, “Tek It (I Want the Moon),” is from 2019. Beach Weather’s smash, “sex, drugs, etc.,” is from 2016.

Another fascinating example is the massive popularity of Cigarettes After Sex’s “Apocalypse” on Partisan Records, which is from 2017 (and which KROQ added in March, 2018), and is now streaming 7-10 MILLION a week and is on the Spotify Global Top 200 at #94. This is PIAS’ most-streamed track in the world, and the tour sold out immediately (I just helped my friend’s kid get tickets for the NYC show).

Congrats to Michael Martin and his crew (some of whom still have my number blocked on their phones from last year) on the announcement of Audacy’s Beach Fest, Day One. The lineup includes Muse, Jack White, Jimmy Eat World, Phoenix (yay!!), Yungblood, The Maine, BoyWithUke, Half Alive, Beach Weather and more.

Shana Tovah to those who celebrate. Happy 5783!


 
 
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