Just when I’d resigned myself to writing yet another column admonishing the Modern Rock format for its lack of commitment to new artists, Lenny appeared in my office with news of Lisa Worden’s new gig. “I have the biggest scoop in the world,” was his intro, which caught my attention even while I was searching online for a presale code to the upcoming Ian Anderson Presents: JETHRO TULL 50th Anniversary Tour. He told me that Lisa, my dear friend, was leaving KROQ to be the National Alternative Brand Manager for iHeart and VP of Programming for Alt 98.7 Los Angeles! This is a newly created position for the company, which gives Lisa oversight of 25 iHeart Alternative stations.

To say this is a game-changer for the format AND for women in the music business is a vast understatement.

Let’s acknowledge Lisa’s 22-year tenure at KROQ, where her loyalty to the station and to Kevin Weatherly was irrefutable. She, Kevin and now-departed APD Gene Sandbloom were radio’s strongest team, and the toughest to impress. The Tuesday afternoon call with the three of them on a speakerphone, informing you of your add at KROQ, was the single best call in the business. The power of KROQ is undeniable, and Lisa played a critical role in keeping the station’s brand at the forefront of the industry: She rightfully insisted that KROQ always deserved the seat at the head of the table and worked tirelessly on the station’s behalf—another vast understatement.

Tom Poleman and his fellow executives have often spoken about the impact of iHeart Alternative on music, culture and lifestyle, yet, in my opinion, a large chunk of those stations have been responsible (irresponsible?) for thwarting the success of artists who would’ve (should’ve) had #1 songs at Modern Rock. When Lenny asks me why a song didn’t go Top 10/Top 5/#1 at the format, the answer is always the same: There were 8-10 iHeart guys who wouldn’t play it. This is a format without a consensus—there is never that point where a song is a big enough hit to warrant format-wide support. iHeart’s On the Verge platform ensures support on a national level, and their success rate of picking hits is unparalleled. It’s just one of the many national platforms the radio group has in its arsenal, plus an incredible roster of exceptionally talented programming superstars like John Allers, Mike Kaplan, Nerf, Aly Young and Dustin Matthews, among others. I am so excited to see what Lisa will do in her new role, although not nearly as excited as she is! Did I happen to mention what a game-changer this is for the format?

This morning, Entercom proclaimed, “I’m back, bitch,” with the launch of TWO major market Modern Rock stations! ALT 92.3, New York’s New Alternative, flipped from AMP at 10:00 AM EST commencing with a playlist of 10,000 songs commercial-free. An hour later, ALT 103.7, DFW’s New Alternative launched in Dallas, also playing 10,000 songs commercial-free. I’ve heard Alice Merton, AJR, Bishop Briggs and The Lumineers’ “Angela,” among the currents being played. All hail Entercom’s David Field for his belief in the Modern Rock format! Will Boston be next? The other question that needs answering is who will be the PDs for NYC and Dallas? Also, who will replace Lisa at KROQ? Matt Smith occupied the chair when Lisa left to program WHFS for two years, but that was many years ago. Who is capable of stepping into the most coveted MD/APD gig in radio? Who among us hasn’t fantasized about having that job?

DO YOU APPRECIATE HOW MUCH THE LANDSCAPE HAS CHANGED THIS WEEK? Seriously, last week we were being told by our bosses that our format doesn’t matter—our “hits” don’t stream like hip-hop and pop, our bands don’t cross over (Portugal. The Man and Imagine Dragons were ALWAYS pop bands, in their revisionist view), we are the bastard stepchildren of radio, etc. It’s a new ballgame today: Two of the biggest radio groups have made a big investment in the format’s future, while Cumulus has been expanding its Alternative footprint for the past few years. ALSO, SiriusXM has named Chris Muckley PD of XMU, which is my absolute favorite radio station. So much more will be revealed in the days ahead…