WMG merchandise and fan-activation division WMX will be the official merch partner for Oasis' slavishly anticipated 2025 reunion tour, which begins 7/4 in Cardiff, Wales.

Beyond event souvenirs and brand collaborations, WMX will produce pop-up stores and other fan promotions, details of which have yet to be announced.

The company has a pre-existing relationship with Oasis vocalist Liam Gallagher.

"We understand the deep connection fans have with the band and the significance of the reunion, so we are fully committed to offering the absolute best in product and experience," says WMX U.K. SVP/GM Bob Workman. HITS will happily don a size XXL parka for the occasion.

One item apparently not on the horizon is a new Oasis album, which Liam had previously claimed was "already finished." Last week he replied to a fan news account on X and declared that there's "no Oasis album in the making," confessing, "I was fucking joking. Everyone is a little uptight these days. I’m sorry if I have upset anyone, but fuck me, it was a laugh. People always want more. Let’s just get in a big stadium and go apeshit and see what happens after that."