Weezer? I don’t even know her.

You know PoMo is making a comeback when we do a story on Weezer’s new album.

The heavy power-pop band’s 1994 self-titled Geffen debut, featuring "Undone (The Sweater Song)," "Say It Ain’t So" and "Buddy Holly"—which had a hilarious, Spike Jonze-directed video featuring the band performing on "Happy Days"—is triple-Platinum. The 1996 follow-up, "Pinkerton," didn’t fare so well, in part because the Los Angeles-based band didn’t do any clever videos. But in the five years since its release, that album has grown into a cult favorite.

The only person in the building who remembers when PoMo sold records, HITS Magazine Prez Ivana, calls the disc "the ‘Paul’s Boutique’ of the emo set." In other words, although few people heard it, the LP is a major influence.

Over time they’ve grown a tremendous underground/Internet following, as the younger brothers and sisters of the band’s original fans have discovered them.

The foursome did a small, sold-out tour last summer to road-test new material before it snowballed into a stint on the Warped Tour, and a subsequent, SRO fall jaunt. Weezer finished a 20-date, $20-a-ticket-tour, sponsored by Yahoo Outloud, last month. Tickets for the shows were sold only on the Internet, with the band selling all 90,000 in five minutes—months in advance of the group’s album release.

The third record, also self-titled, will be referred to as "The Green Album" because of its cover art. (The first LP is known as "The Blue Album.")

The first single, "Hash Pipe," is most added at PoMo this week. It’s already Top Five at KROQ and Top 10 at WXRK, WHFS and WPLY. The album streets 5/15, shipping 500k-plus.

Interscope Head of Marketing and Sales Steve Berman says the label is hoping to expand on the momentum that the band and manager Pat Magnarella have built.

"Everyone is incredibly excited—at every level of this company—to be working with this artist and on this record. The setup and vision that [frontman] Rivers [Cuomo] and Pat have had with the Yahoo tour and everything else really puts us in a great position to take the band even farther. Anything for Mario Cuomo’s son—maybe he can get my kid into Harvard. "

An 11-day Japanese tour will be followed by a co-headlining slot at the Coachella Festival April 28.
A month-long promo tour starts May 5, with the band creating its own events by playing at such non-traditional venues as parks, high schools, record stores and drive-ins. They’ll tie in radio and retailers in 15-20 markets.
MTV2-sponsored listening parties at colleges and high schools in 10 major markets.
Video directed by Marcos Siega (blink-182).
Playing at KROQ’s Punk Rock Prom contest.
Print and cable ad campaigns.