SoundCloud is once again part of the narrative. RCA’s Bryson Tiller, who's surging on DSPs with viral cut “Whatever She Wants,” used the platform to generate buzz for the song, from his mixtape series Slum Tiller.

The project’s second installment was released exclusively on SoundCloud in November, Tiller strategically using the platform and social content to enhance his connection to superfans.

The Slum series campaign on SoundCloud is a prime example of how artists can utilize the platform to cultivate and engage with their fanbase. Bryson's success with “Whatever She Wants” highlights how SoundCloud’s users can propel both new and fully developed acts.

Tiller’s Soundcloud audience unanimously picked “Whatever She Wants’ as their favorite track on the project, lifting the R&B star to #1 on the platform ahead of its official release on 2/14. Combined with virality at TikTok, “Whatever She Wants” has soared to the upper reaches of U.S. charts, peaking at #2 at Apple Music and #6 at Spotify.

brysontiller · Whatever She Wants