Kane Brown will kick off Pandora’s new virtual concert series Tuesday (7/28). Select attendees will receive access to virtual meet and greets, Q&As with the artist and exclusive merchandise.

The RCA Nashville artist’s performance, starting at 8pm ET, will include Restless Road backing him on “Take Me Home,” show him in East Nashville where a mural was made inspired by his new song, “Worldwide Beautiful” and an animated short film.

“People are still as passionate about live entertainment as ever, and they’re craving the moments of joy and connection that those experiences bring,” said Denise Karkos, CMO at SiriusXM and Pandora. “The music ecosystem has been massively disrupted this year, and artists need to find new ways to connect with fans, share their art, and continue creating. Our role is to give entertainers a platform to reach their fans in new and meaningful ways while filling the void for listeners who want to connect with each other and the artists they love. We’re placing advertisers at key consumer touchpoints before, during, and after the events to enable these special connections.”

Following their performance, each artist is expected to record a Pandora Story featuring personal commentary woven between hand-selected songs. Fans will also be able to tune in to the recordings of the virtual performances on Pandora and select concerts will also be re-broadcast on SiriusXM.

To further support artists, Pandora acquired merchandise that would have been sold on tour and customized it to create limited-edition fan giveaways.

Event sponsors will also offer artist merch and content: Persil Proclean laundry detergent has an exclusive Kane Brown T-shirt; Cremo is sponsoring his Pandora Story, and Kingsford will send out recipes for at-home grilling ahead of his performance.