Rumor Mill
eMusic's "Open Site"
December 13, 2010
OPEN SOURCING: In addition to eMusic’s guerilla marketing campaign (see below), the site is now allowing potential customers to browse its catalog without signing up. A portion of the traffic to www.emusic.com is now going to an “open site” landing page, which can be reached at www.emusic.com/roadshow or www.emusic.com/rollingshow. Front line product from both Sony Music and WMG is already available. (12/13p)