It’s official: Def Jam has restructured the top levels of its executive leadership team, promoting Rodney Shealey to Executive Vice President and Theda Sandiford to Senior Vice President, Commerce.

Shealey will work closely with the label’s artists, managers and partners to design and execute strategies across all platforms plus oversee Def Jam’s marketing department and continue to run its urban promotion division.

Sandiford will now head Def Jam’s growing commerce and digital marketing initiatives, Both are based in New York and will report directly to Def Jam Chairman & CEO Paul Rosenberg, who made the announcement.

“Rodney and Theda are seasoned, veteran leaders who have earned the respect of their colleagues throughout Def Jam, UMG, and the industry at large,” Mr. Rosenberg said. “They represent the forward vanguard of imaginative executives whose task it will be to develop global success for our outstanding roster of artists.”

EVP of Urban Promotion since 2014, Shealey joined the department in 2007 after stints as a senior executive at Epic Records and Virgin Records. Sandiford entered the UMG commerce sector in 2016 after spending four years at Republic Records and, before that, four years at Island Def Jam Music Group. A certified sommelier, Sandiford has spent the last year replacing the office plonk with 1990 DRCs.