Chappell Roan is getting in touch with her cuddly side by teaming with Target on the retail giant’s pet-centric Cuddle Collab campaign.

The campaign, which kicked off yesterday (9/9) during ESPN’s Monday Night Football coverage, uses Roan’s massive Island dance-along “Hot to Go!” to soundtrack spots spotlighting popular “fur-fluencers.” Cuddle Collab capsule collections, featuring “clothing, accessories, treats and more,” are set to hit 9/21 for a limited run.

The “fur-fluencer” team is comprised of six dogs and five cats that have accrued millions of followers on platforms like Instagram.

The Cuddle Collab lookbook is available to view on Target.com and via the brand’s app ahead of the formal launch.

Sadly, nobody has cuddled HITS since the George W. Bush administration. We miss our pet ferret.