Yves (PAIX PER MIL/ADA)
WHAT IT IS
Formerly of K-pop girl group LOONA, up-and-comer Yves is captivating fans globally with her emotionally resonant storytelling. Her latest EP, I DID, offers an intimate exploration of identity through a genre-blending mix of R&B, pop and hip-hop. Yves’ introspective lyrics, stunning visuals and commanding stage presence mark her as a global force. As she embarks on the North American leg of her first global tour, Yves continues to push boundaries, solidifying her place as a rising force in K-pop.
INTERNET
39.7m+ global streams; 724.3k+ monthly Spotify listeners; 185k+ TikTok followers, 747k+ Instagram followers; 94k+ YouTube; TikTok challenges tied to “Viola” and I DID EP tracks
| Row | Details |
|---|---|
| ALBUM | I DID (EP) |
| RELEASE DATE | 11/14/24 |
| SINGLE | “Viola” |
| TV | Good Day New York (USA), MBC Inkigayo (South Korea), SBS K-pop Countdown (South Korea), KBS Music Bank (South Korea), Mnet MCountdown (South Korea) |
| LIVE | Wrapped her EU/U.K. headline tour (December 2024); began North American leg of the Yves Apple Cinnamon Crunch Tour on 1/16; South American tour scheduled for late March 2025 |
| RADIO | Radio promotion is under consideration for Q1 |
| PRESS | NME (“25 Best K-Pop Songs of 2024”), DAZED, FADER, Pop Matters, Consequence, Elle, more |
| BOOKING | PAIX PER MIL |
| MANAGEMENT | PAIX PER MIL |