XU NAMED COO UNIVERSAL GREATER CHINA

Industry veteran Vivian Xu has been named Chief Operating Officer of Universal Music Greater China, a position she’ll assume effective immediately.

Xu will be based in Beijing and will report directly to UMGC chairman and CEO Timothy Xu, who no doubt filled her in on company policy advising she avoid us. She joins the company from Columbia China, where she served as managing director, overseeing artist development, local repertoire expansion and strategic collaborations with DSP and media partners.

Prior to delving into the music biz, Xu earned a master’s degree in international finance from the University of International Business & Economics, preparing her for leadership positions at Motorola Solutions, Sony Ericsson and Schneider Electric China, where she handled matters far beyond our understanding.

Vivian Xu said, “I am excited and honored to join Universal Music Greater China at such a pivotal time for industry. About ten years ago, Timothy first introduced me to the music business, and I remain deeply grateful for his mentorship. It’s particularly rewarding to collaborate with him again.”

Timothy Xu added, “We are delighted to welcome Vivian to the UMGC management team. Her appointment will significantly enhance our capabilities as we expand our local presence and further strengthen our leading position in the Chinese music market.”