SONY PLEDGES $5M TO ONGOING FIRE RELIEF EFFORTS
Sony has pledged $5m to support emergency relief and rebuilding efforts related to the ongoing wildfires in the Greater Los Angeles area. The funds will be dispersed among various relief organizations supporting first responders, community relief and rebuilding efforts and employee assistance programs.
“Los Angeles has been the home of our entertainment business for more than 35 years," Sony Chairman/CEO Kenichiro Yoshida and President/COO/CFO Hiroki Totoki said in a joint statement. "Through our many thousands of employees, partners and friends based there, our roots run deep in this community. We will continue work with our local business leadership to determine how best Sony Group can support relief and recovery efforts in the days ahead. Our thoughts go out to those who are impacted by this devastating situation.”
Sony's good deed follows a $2.5m donation from Beyoncé's BeyGOOD Foundation, a $10m contribution from Netflix and The WMG/Blavatnik Family Foundation Social Justice Fund's pledge of $1m. Other resources for the L.A. community are available here and here.