SPOTIFY DOES A LITTLE TEAM-TWEAKING

Spotify is doing some fine-tuning of its teams and we thought you’d find this breakdown of the changes informative. You’re welcome.

Monica Herrera Damashek (pictured) now leads both the Artist Partnerships and Label Partnerships teams and reports to Music Partnerships and Audience head Joe Hadley (also pictured). Damashek, a 10-year veteran, has led North America Label Partnerships for the past year and now will also look after the team driving manager engagement and genre-marketing strategy as regards Pop, Hip Hop, R&B, Latin, Dance, Indie, Rock and Alternative.

The aforementioned North America Label Partnerships squad is evolving to a fully regionalized structure to enhance its on-the-ground presence with labels and distributors. Team leaders are Jana Coffey (West Coast), Jesse Jacobsen (East Coast) and Tim Foisset (Nashville and Canada). This team oversees new-release marketing campaigns, recent examples of which involved Sabrina Carpenter, Gracie Abrams, Kelsea Ballerini, SEVENTEEN and more.

Artist Partnerships is responsible for the DSP’s engagement with managers as well as genre marketing and off-cycle artist marketing designed to assist outreach to fans. Leading this team are Ashley Graver, whose genre remit expands as head of Artist Partnerships for Pop/Dance/Indie/Rock/Alt/Latin, and head of Hip Hop and R&B Artist Partnerships Josh Peas. Recent initiatives include a Charli xcx/Troye Sivan SWEAT tour partnership, Billions Club with Ed Sheeran, “Rock Never Dies” and “The Gold Standard: Women in Hip Hop” campaigns, and the Spotify Huis at Amsterdam Dance Event.

Joe and Monica are currently assembling a playlist that explains these alterations to the company’s team structure entirely via the dubstep craze of 2011.