TITO's TIME: DOUBLE P's SECOND ACT

Signed to Peso Pluma's Double P Records, Tito Double P has emerged as the hottest música Mexicana breakout since his label boss. Tito's INCÓMODO, which dropped 8/22, has reached a new peak of #13 on the album chart as multiple cuts soar at DSPs.

Tito released a few collaborations leading up to his debut full-length, and his success snowballed thereafter. "DOS DÍAS," featuring cousin Peso, is currently in the Top 20 at Apple Music (U.S.).

The Sinaloan singer-songwriter, who got his start penning songs for Peso, has five tracks from INCÓMODO in Spotify's global Top 200, led by "EL LOKERON" at #23. Tito currently holds the top three songs in Mexico on Spotify, each one putting up 1.5m+ daily streams.

With Tito's ascension, Double P Records, co-founded by Pluma & Tito manager George Prajin, has two albums in the Top 20 of the album chart. Pluma's ÉXODO—the biggest Latin set of the year—is also holding firm in the Top 20.

Watch a snippet of Tito performing "DOS DÍAS below.