FIREBIRD FORGES PACT WITH HILLS ARTIST MANAGEMENT

Next-gen music company Firebird has announced a partnership with Hills Artist Management, the firm behind such rising stars as Grandson and LANY.

The pact brings Hills' clients into Firebird’s impressive stable of more than 1,000 artists, allowing them to enjoy its reach in touring and recording as well as emerging digital platforms, from gaming to AI.

Hills joins such Firebird partners as Red Light Management, Mick Management and the Transgressive label/publisher/management firm.

Said Hills CEO Rupert Lincoln, “Our mission goes beyond simply supporting an artist’s core business; it's about deeply understanding and growing their audiences with the sharpest minds in the industry. Firebird has cultivated something truly exceptional, and we are excited to take the next steps in our journey with them.”

Echoing Lincoln's enthusiasm, Firebird Executive Chairman Nat Zilkha added, “Rupert and the team at Hills are a strong force in the industry and have curated an impressive and diverse artist roster. Together, we’re going to provide the scale, expertise and influence needed to create long-lasting, impactful and highly profitable careers for the entire roster.”