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Friday, August 23, 2024

TIKTOK GETS IMMERSIVE WITH SABRINA's SWEET

TikTok likes to keep things short and sweet, so it’s fitting that it would team up with Sabrina Carpenter for a campaign surrounding her brand-new, red-hot Short n’ Sweet (Island).

The "immersive in-app experience" features exclusive content and a chance to be featured in the artist’s Fan Spotlight carousel. Just search "Short n' Sweet" or "Sabrina Carpenter" on TikTok or click on the video anchor next to Sabrina's content.

Carpenter was an early adopter of the platform: She’s racked up over 19 million followers and 274 million “likes” since signing on in 2019. Most recently, she used TikTok’s For You feature to generate 6.3 million dance routines to her hit “Please Please Please.”

HITS is also short, but most definitely not sweet.

TAGS: Sabrina Carpenter | Island | TikTok
 
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