TIKTOK GETS IMMERSIVE WITH SABRINA's SWEET

TikTok likes to keep things short and sweet, so it’s fitting that it would team up with Sabrina Carpenter for a campaign surrounding her brand-new, red-hot Short n’ Sweet (Island).

The "immersive in-app experience" features exclusive content and a chance to be featured in the artist’s Fan Spotlight carousel. Just search "Short n' Sweet" or "Sabrina Carpenter" on TikTok or click on the video anchor next to Sabrina's content.

Carpenter was an early adopter of the platform: She’s racked up over 19 million followers and 274 million “likes” since signing on in 2019. Most recently, she used TikTok’s For You feature to generate 6.3 million dance routines to her hit “Please Please Please.”

HITS is also short, but most definitely not sweet.

A GENERATIONAL HITS LIST
They got a name for the winners in the world. (10/7a)
A TASTE OF RAINMAKERS 2024: JOHN JANICK
Won't be long now. (10/7a)
JACK ANTONOFF ON HIS “F&*#%@ CRAZY YEAR”
The view from the Bleachers (10/7a)
GRAMMY CHEW: CHEWING ON RAP
Surveying the viability of K-Dot and the rest of the field (10/7a)
CALL MY AGENT:
DAVID ZEDECK
The latest in a series on the stars of the live business (10/6a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
ALL THE WAY LIVE
The players, the tours, the enormous beers.
 Email

 First Name

 Last Name

 Company

 Country