THE ENHYPENING

On the occasion of ENHYPEN’s second #1 chart debut (via BELIFT) and its headlining set at KCON L.A., Team HYBE America, which architected the campaign and has been essential to the band's huge success, celebrated with the K-pop stars during this joyous photo op. Key to the effort has been President of Music Allison Kaye, who explained that while appearing in HITS is unpleasant, it’s said to be worth doing, for some reason. Also pictured, just before blowing their paychecks on band merch, are HBA Digital Manager Soobin Bae, Head of Digital Tavo Roig, SVP Marketing Tony Bracy and Coordinator Han Lee.