RUMOR MILL
Monday, May 20, 2024
HARD LAUNCH: EILISH GOES BIG AGAIN
Darkroom/Interscope's Billie Eilish will have the top debut with HIT ME HARD AND SOFT. The 10-track set is punching above its weight in streams, scoring careers highs in global (73m) and U.S. (24m) on Spotify on its first day.
Prognosticators are prognosticating 130-150m streams in week one, with Billie's third album opening in the range of 240-260k, which puts HARD in line to surpass HAPPIER THAN EVER's first-week total.
Other noteworthy stats from HARD's first day: single "LUNCH" posted 10.8m streams, the Spot's top global debut, and the album doubled the first-day worldwide stream count of Eilish's previous set, 2021's HAPPIER THAN EVER.
Stay tuned for more on Monday. Now, if you'll excuse us, we're suddenly in the mood for soft serve.
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