RUMOR MILL
Back to Rumor Mill >
Monday, May 20, 2024

HARD LAUNCH: EILISH GOES BIG AGAIN

Darkroom/Interscope's Billie Eilish will have the top debut with HIT ME HARD AND SOFT. The 10-track set is punching above its weight in streams, scoring careers highs in global (73m) and U.S. (24m) on Spotify on its first day.

Prognosticators are prognosticating 130-150m streams in week one, with Billie's third album opening in the range of 240-260k, which puts HARD in line to surpass HAPPIER THAN EVER's first-week total.

Other noteworthy stats from HARD's first day: single "LUNCH" posted 10.8m streams, the Spot's top global debut, and the album doubled the first-day worldwide stream count of Eilish's previous set, 2021's HAPPIER THAN EVER.

Stay tuned for more on Monday. Now, if you'll excuse us, we're suddenly in the mood for soft serve.

TAGS: Billie Eilish | Darkroom | Interscope | HIT ME HARD AND SOFT
NEAR TRUTHS: VARIANTS
"LUNCH" IS SERVED
BILLIE OPENS DOOR ON TIKTOK
A TIKTOK TAKEOVER WITH BILLIE
< PREVIOUS STORY
BACK TO RUMOR MILL
 
HITS LIST GETS LIT UP
Whoa, this year's going too fast. (11/16a)
Check It Out Now
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
Check It Out Now
GRAMMY CHEW: RUMINATING ON THE BIG 4 NOMS
80% is a lot better than usual. (11/15a)
Check It Out Now
LINKIN PARK CHATS NEW LP WITH AMAZON MUSIC
Alexa's ready to rock. (11/15a)
Check It Out Now
AND THE 2025 GRAMMY NOMINEES ARE...
And away we go. (11/8a)
Check It Out Now
NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
 Email

 First Name

 Last Name

 Company

 Country

By clicking submit you are agreeing
to Terms and Conditions