Beginning at midnight ET, iHeartRadio will play Billie Eilish’s HIT ME HARD AND SOFT (Darkroom/Interscope) in its entirety on L.A.'s 106.1 KIIS-FM as part of a chain-wide premiere on multiple formats. Listeners will also be able to hear Eilish tell the stories behind the songs.
The iHeartRadio promotion is the latest in a series of events surrounding Eilish’s third album, which includes app takeovers and listening parties both virtual and IRL.
Now, if you’ll excuse us, it’s high time we hit the couch for a nap.
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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