PULSE, FAIYAZ CELEBRATE RICHMAN'S "BABY" HIT

The partnership of PULSE Records and Brent Faiyaz’s ISO Supremacy appears to be bearing fruit. The JV’s first signing, Tommy Richman, has sailed to #1 at Apple Music and #22 at Spotify U.S. (not to mention #1 Shazam) with his “Million Dollar Baby” after churning up big activity on TikTok.

PULSE's Bel Mesbahi, ISO Supremacy's Darren Xu, Faiyaz, ISO's Ashani Allick, Richman and
PULSE's Josh Abraham, Tizita Makuria, Ashley Calhoun and Sara Ahmed

23-year-old Virginian Richman’s inking to PULSE’s label and Faiyaz’s creative agency was announced last fall. The artist opened Faiyaz’s sold-out tour last year. The Pulse and ISO crews moved quickly once the song started connecting; the “distorted” sound of the version that appeared on TikTok was preserved in a “VHS” iteration (which, yes, was recorded with the aid of a VHS player) alongside a “clean” version.

“Baby,” with its mix of hip-hop, R&B and alternative vibes, has drawn comparisons to Prince, Tyler, The Creator, Beck and Steve Lacy, among others. How big will this thing get? See what you think.