SYLLA SAYS "BONJOUR" TO DEF JAM AFRICA

Universal Music France (UMF), in collaboration with its Capitol France division, has enlisted Binetou Sylla and indie label Wèrè Wèrè Music—which she founded—to lead Def Jam Africa in French-speaking markets.

Also an acclaimed producer, Sylla boasts more than 10 years of experience running indie labels in Paris, including Syllart Records, and Africa.

“In partnering with Def Jam and Capitol, Wèrè Wèrè Music is uniquely positioned to deliver commercial and global success to unique African talent from across the continent,” Sylla said. “Def Jam, our driving force, is a powerful, unifying brand in the French-speaking and international ecosystem. Def Jam Africa is more than just a music label; it is the embodiment of a set of authentic values that make no compromise on artistic excellence."

Noted UMF President Olivier Nusse, "I'm absolutely convinced that the French-speaking scene will without doubt shine on the world stage, with Def Jam Africa as the spearhead."

Sylla has asked us in English, French and Wolof to never call again.