TAYLOR'S CUSTOM TIKTOK HUB

TikTok has rolled out the red carpet for Taylor Swift, creating an in-app experience for release of THE TORTURED POETS DEPARTMENT. Many of the interactive features for Swift's hub are firsts for the platform.

Fans can dive into the album with playlists to create with, as well as challenges to unlock exclusive artwork for their profiles and the opportunity to be featured in a Fan Spotlight carousel by using the hashtag #THETORTUREDPOETSDEPARTMENT.

TikTok users can also discover the Taylor Swift In-App Experience by unlocking special entry points, such as a fan-exclusive TTPD icon across their For You Feed or by searching Taylor Swift on TikTok—where TTPD-inspired animation appears. Fans can also share their favorite content with friends by choosing a custom Taylor Swift share image.

Go to the Taylor Swift In-App Experience here.

NEAR TRUTHS: OF MICE AND MEDIA
Welcome to the Mouse House. (11/4a)
NEAR TRUTHS:
BLUSH OF FAME
We'll drink to that. (11/1a)
HITS LIST: A NOVEMBER TO REMEMBER
Strap in for the roller-coaster ride. (11/4a)
HOLLY GLEASON SNAGS SIX NATIONAL A&E JOURNO NOMS
Oops, she did it again. (10/30a)
TYLER IS HEADED TO THE TOP
Unconventional move by unconventional dude is paying off. (10/30a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
ALL THE WAY LIVE
The players, the tours, the enormous beers.
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