CAN TAY DO THE IMPOSSIBLE?

Can Taylor Swift do the impossible? Could her latest Republic rocket, THE TORTURED POETS DEPARTMENT, soar into the rarefied air of 2 million+ in first-week activity? Numerous data-watchers are prepared to say she can.

In the streaming era, even a 1m+ debut is incredibly rare (yes, Taylor's Midnights bowed with 1.6m in 2022). A 2m opening is unheard of. But expanding the notion of what's possible has been La Swift's stock in trade over the past couple of years.

As you probably know, the new set was expanded to 31 tracks mere hours after its arrival in an "ANTHOLOGY" edition that will inevitably supercharge the already-frenzied consumption underway by Swifties. POETS quickly blew past Spotify and Amazon Music records for single-day album streams; expect more records to be set very soon.

For the time being, we'll content ourselves with reiterating that this thing is big. Very, very big.

ON THE BMM COVER:
RICO WADE
ATL legend (6/17a)
NEAR TRUTHS: THE HITS KEEP COMING (PART TWO)
Born in 1986 by mad scientists; still lurking. (6/17a)
HITS LIST GOES COUNTRY
Pairs well with grits and gravy. (6/14a)
SUMMERTIME ROLLS: FESTIVAL SEASON IS UPON US
The latest tidbits from the bustling live sector. (6/17a)
IS MCK ABOUT TO
MAKE A BIG MOVE?
This would be a great get. (6/17a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
INDIE DISTRIBUTION'S RISE TO GLORY
The discovery engine is revving higher.
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