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THE B-SIDE
THE MEASURE OF MUSIC RETURNS FOR A FOURTH YEAR
2/13/24

Measure of Music—the free global music data and analytics conference and workshop—will return for its fourth year.

Spearheaded and curated by Christine Osazuwa, the virtual event takes place 2/23-25 and features panels, networking opportunities, a career fair, resources for artists and more.

The event’s hackathon will also return, where participants collaborate on music and tech projects that they will then present to an audience. Measure of Music’s most recent conference had 3k people signed up from more than 90 countries across 20 time zones.

Keynote speakers for this year’s shindig include YolanDa Brown OBE, Saxophonist and Chair, BPI; Adetokunbo Oyelola, CEO, Black Grape Global (and manager to YolanDa); Temi Adeniji, MD & SVP, SSA & special projects, Warner Music Africa; and Bruce Hamilton, Founder/General Partner of Everybody Ventures.

Additional speakers span BandLab’s Kevin Breuner, Keychange U.S.’s Maria Gironas, Southbank Centre’s Adem Holness, Black Wax’s Justin LaMotte, UMusic HotelsOscar Serrano, AIM, Unstoppable Music Groupand POWER UP!’s Ben Wynter, Ode’s Jashima Wadehra and more. For more info on panels and speakers, click here.

“Watching both Measure of Music both grow as an event and year-round as a community has been such an incredible experience. The amount of support we have received from speakers, partners, and sponsors shows that the music business can show up in ways it previously has not. Our 2024 edition will bring new additions to MoM – but diversity, mentorship, music & data will always remain core,” said Osazuwa.

Measure of Music is presented by Audiense and supported by BandLab, Chartmetric, jump.global, Luminate, The MLC, ONErpm, The Orchard and Songkick. The career fair is sponsored by Jobs by ROSTR and the in-person location sponsors include Drexel University and BMAT Music Innovators. Media partners include Industry in Spanglish, Gig Life Pro, Keychange U.S/EU and Live Out L!ve.

To register for the free event, click here.

NEAR TRUTHS:
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Give I.B. a bottle of water. (4/12a)
AARON BAY-SCHUCK AND TOM CORSON: THE HITS INTERVIEW (PART ONE)
Bunny's hoppin' again. (4/12a)
COACHELLA: SETS TO SEE AND PLACES TO BE
Your desert deets are here. (4/12a)
SONG REVENUE: SONY
HITS FAST FORWARD
Walkin' tall in vintage fashion (4/12a)
THE COUNT: SUPERSTARS TO SURPRISE AT COACHELLA?
The latest tidbits from the vibrant live sector (4/12a)
THE NEW UMG
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TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
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