SUPER BOWL ADS SYNC WITH STARS
For those of you watching the Super Bowl for the commercials—or making a drinking game out of the frequency of Taylor Swift's appearances onscreen—we’ve got you covered.
Following performances by Reba McEntire, Post Malone and Andra Day, commercials brought to you by Deadpool & Wolverine, Dr. Pepper, TurboTax and M&M’s have led the game breaks.
Republic’s Ariana Grande shines alongside Cynthia Erivo in the trailer for Wicked, affording a first look at the upcoming musical. The ad features a snippet of Erivo belting a line from she show's “Defying Gravity.”
10K Projects/Capitol’s Ice Spice stars in PepsiCo’s Starry commercial, which also features a snippet of her track “Deli.”
BMW puts Christopher Walken front and center in its commercial, which boasts a surprise appearance by USHER, who does one of his signature dance moves to Charles Wright's “Express Yourself.”
Mountain Dew Baja Blast brings Aubrey Plaza and her Parks and Recreation co-star Nick Offerman together backed by a sync of bbno$’s “edamame” f/Rich Brian.
E-Trade unveils two trash-talking babies on a pickleball court underscored by Coi Leray & David Guetta's “Make My Day.”
T-Mobile enlists a slew of stars, including Jennifer Hudson and Common, auditioning to be the company’s next “Magenta Status” spokesperson.
Nerds makes its Super Bowl debut by paying homage to 1983’s Flashdance. Irene Cara’s “What a Feeling” can be heard, and there's a cameo by Addison Rae.
Lil Wayne and Schitt’s Creek star Dan Levy appear in the Homes.com commercial, with a sync from the rapper’s “A Milli.”
Coors Light portrays rapper-actor LL COOL J as he conducts the icy Coors Light train and runs into Grammy-winning country star Lainey Wilson.
The Sphere enjoys some exposure via bumpers promoting U2's residency while the band's "Beautiful Day" plays.
Dunkin Donuts entices Jack Harlow, Ben Affleck, Jennifer Lopez, Tom Brady, Matt Damon and Fat Joe to the studio. Affleck’s track—“Don’t Dunk Away at My Heart”—goes, “Don’t dunk away with my heart/ Why you Dunkin’ me, girl?”
Dolly Parton’s version of “Let It Be” f/Paul McCartney & Ringo Starr is used to promote Season 7 of Young Sheldon.
Alicia Keys’ “Underdog” is employed in an ad for CBS’ new series Tracker, which airs after the Super Bowl. Heart’s deathless "Barracuda," meanwhile, is synced with a Hyundai ad.
Meghan Trainor is tapped for e.l.f.’s commercial, along with the women of Suits. Paramount+’s ad is supported by a sync of Creed’s “Higher,” while Cardi B stars in the NYX ad, enhanced by her signature snicker.
Verizon secures Beyoncé for its spot, which features a medley of her tracks as she takes over the world. In an Instagram Reel, Bey confirms that Act ii is coming on 3/29.
Uber Eats brings out the stars for its entry, recruiting Jennifer Aniston and Friends co-star David Schwimmer, as well as David and Victoria Beckham, Jelly Roll and even USHER, who says, “I hope I get to play a halftime show someday.” The spot is underscored by Mazie's “dumb dumb.”
Queen’s “Don’t Stop Me Now” snags a sync in the Pfizer spot.
Peyton Manning and Post Malone make appearances in the Bud Light ad, bolstered by Steppenwolf’s "Magic Carpet Ride.”
Volkswagen puts Neil Diamond’s 1971 hit “I Am… I Said” on full display in its electric-vehicles promo, which celebrates the German brand's 75-year history in the U.S.
The ad for Microsoft’s new Copilot chatbot features The Phantoms' “Watch Me”; KIA’s EV9 commercial is soundtracked by Cat Power & Coldplay’s "Wish I Was Here”; and Budweiser takes a look back with “The Weight," by The Band.
