Spotify has unleashed its 2024 Artists to Watch playlist. In addition to using streaming data, Spotify’s North American music team and editors scoured nine playlist brands such as Viva Latino, Hot Country and R&B Rising to select the Top 10 Artists To Watch in North America per genre.
This year's list is the most diverse with artists spanning more genres—from folk, pop, rock and hip-hop to dance, Latin, country, R&B and indie.
Selections include Tyla, MacKenzie Carpenter, Teddy Swims, Chino Pacas, Xavi, That Mexican OT, The Last Dinner Party, BigXThaPlug and Veeze, who are all predicted to have a breakout year (and no thanks to our help).
Find Spotify's 2024 Artists to Watch playlist here while we settle in to yet another year of mediocrity.
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/15a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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