VEVO LA TAYLOR '23
Taylor Swift is continuing her banner year with another win. On Tuesday Vevo unveiled its U.S. Top Charts of 2023. The Republic superstar is the platform's "Most Watched Artist." She scored 649.5m views, with Swifties flocking to the streamer to watch videos like All Too Well: The Short Film, "cardigan" and "Fifteen."
Last year's chart-topper, Lil Baby, is the second-most-watched artist in the U.S. at almost 612.7m views, while KAROL G (577.9m U.S. views), Morgan Wallen (512m) and Drake (457.7m) round out the U.S. Top 5.
Globally, KAROL G is the "Most Watched Artist" for the third consecutive year, gaining 4.7b global views over the last 12 months. Shakira lands at #2 with 3.2b global views, T-Swift sits at #3 with 3b, The Weeknd at #4 with 2.5b and Feid at #5 with 2.2b.
As for "Most Watched Music Video," that title goes to "TQG,” by KAROL G and Shakira, with 880m global views. In the U.S., “Favorite Song,” by Toosii, went viral on social media, bumping the video to #1 "Most Watched Music Video" in the U.S., at 101.8m views.
Miley Cyrus’ “Flowers” is Vevo’s second-most-watched music video both in the U.S. and globally, with 97.9m U.S. views and nearly 644.6m worldwide.
Other notable movers in the U.S. include The Beatles’ “Now and Then” (6.5m), Offset & Cardi B’s “JEALOUSY” (6.3m), Olivia Rodrigo’s “vampire” (6.2m) and SZA’s “Snooze” (6.1m), as well as Ice Spice & Nicki Minaj’s “Princess Diana” (52.3m) and Becky G & Peso Pluma’s “CHANEL” (38.3m).
Said Vevo SVP of Content, Programming & Marketing JP Evangelista: "Vevo’s annual charts help us track fandoms, viewership patterns and what’s happening in the cultural zeitgeist. We love this time of year, being able to look back and really celebrate some of the biggest video moments of the year."
