SPOTIFY'S MENA GRANDE CAMPAIGN

Spotify has collaborated with MENA's (Middle East North Africa) most-streamed artist, ElGrandeToto, on the promotion of his sophomore album, 27 (BNJ City Block/Sony Music France), released 11/24.

The campaign has included the region's first Spotify pre-save feature, a teaser trailer, countdown pages with exclusive visual content and an album-launch party in ElGrandeToto's hometown, Casablanca, Morocco.

Watch clips of ElGrandeToto performing at the event below. Stream 27 on Spotify here.

HITS LIST GETS LIT UP
Whoa, this year's going too fast. (11/15a)
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/15a)
GRAMMY CHEW: RUMINATING ON THE BIG 4 NOMS
80% is a lot better than usual. (11/15a)
LINKIN PARK CHATS NEW LP WITH AMAZON MUSIC
Alexa's ready to rock. (11/15a)
AND THE 2025 GRAMMY NOMINEES ARE...
And away we go. (11/8a)
NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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