GRAINGE ON AI: ENGAGE ACTIVELY WITH TECH

Universal Music Group Chairman and CEO Sir Lucian Grainge has responded to YouTube’s creation of a process that allows record labels to request the removal of AI-generated content:

We have a fundamental responsibility to our artists to ensure the digital ecosystem evolves to protect them and their work against unauthorized exploitation, including by generative AI platforms. At the same time, we must help artists achieve their greatest creative and commercial potential—in part by providing them access to the kind of opportunities and cutting-edge creative tools made possible by AI. In this dynamic and rapidly evolving market, artists gain most when together we engage with our technology partners to work towards an environment in which responsible AI can take root and grow. This is not a time for passivity. Only with active, constructive and deep engagement can we build a mutually successful future together.

YouTube's assurances coincide with the first look at one of its flagship AI tools, Dream Track, which enables query-based generative AI songs.