LA VIE EN AI

Edith Piaf is the subject of the first AI-assisted animated biopic of an artist. Warner Music will develop the film with the production company Seriously Happy.

AI technology trained on hundreds of voice clips and images, some of which are more than 80 years old, will allow Piaf’s distinct voice and image to be revived to enhance the emotional impact of her story. Recordings from her original songs will be used, including such hits as "La vie en rose" and "Non, je ne regrette rien."

Piaf’s voice will narrate the 90-minute picture, which will take advantage of archival and personal footage, stage and TV performances, and TV interviews.

EDITH is based on an original idea by Julie Veille and was written by Veille and Gilles Marliac. The pair are working alongside Warner Music Entertainment President Charlie Cohen. WME will partner with a studio to develop the feature-length film.

“Edith is one of France’s greatest artists and she is still a source of so much pride to the French people,” said Warner Music France CEO Alain Veille. “It is such a delicate balancing act when combining new technology with heritage artists, and it was imperative that we worked closely with Edith’s estate and handled this project with the utmost respect. Through this film we’ll be able to connect with a whole new audience and inspire a new generation of fans.”

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