JYP, LIVE NATION ALIGN FOR TOURS

JYP Entertainment has struck a partnership with Live Nation to produce tours for artists on the K-pop label's roster, which includes TWICE and Stray Kids.

The partnership formalizes and expands the existing relationship between the two companies which have produced tours together over the last several years. Live Nation produced TWICE’s stadium shows in the U.S. and is behind their current 44 show/25 city global tour; they also produced Stray Kids’ 42 shows in 18 cities across North America and Asia.

JYP Entertainment’s most recent strategic partnership was struck with Republic Records in June and continues to bear fruit with Stray Kids’ impressive chart performance.

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