A TATE OF ANTICIPATION

The career of RCA's Tate McRae is hitting a whole other level. Her recent single, “greedy,” was a #1 global streaming giant, and she's announced a new album, a Saturday Night Live date and her most ambitious tour yet.

The 20-year-old Canadian, who first earned recognition on So You Think You Can Dance and broke out as an artist with 2020’s gigantic "you broke me first" (which has logged about 1.25b global Spotify streams), has added Full Stop's Tommy Bruce and Tom Skoglund to her team. They’ll work closely with RCA creative leads Chloe Donovan and Jake Ottman as McRae approaches a new plateau of stardom.

Her 2024 Think Later Tour, which was booked by CAA and is being promoted by Live Nation, has her committed to 53 dates across the globe, including her biggest headlining show yet—at Madison Square Garden.

In less than two months, "greedy" has racked up a quarter-billion streams on Spotify. The song also leapt into the Top 10 at Pop radio this week—could it hit #1 after Tate's sophomore set, Think Later, drops on 12/8? All signs point to a very happy holiday for Keith Rothschild and his promo squad.

All eyes, meanwhile, will be on McRae's 11/18 SNL performance. As for what follows, don’t touch that dial.

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