SONY LATIN'S WEST COAST FIESTA

Associate Director, Artist Relations & Marketing Carlos Quintero (left), Ramon Vega
and Sony Music U.S., Latin President Alex Gallardo (right)

Last week Sony Music Latin hosted a celebration of música Mexicana and the expansion of its West Coast team, with artists, execs and label partners from Miami and Mexico making the trek to downtown Los Angeles.

The swanky event saw performances by Conexión Divina, Joss Favela, Lupita Infante and Virlán García, as well as the introduction of Luis Ángel "El Flaco," who recently inked a deal with Sony Mexico.

Sony Music U.S. Latin President Alex Gallardo and Sony Music Mexico President Roberto López presented multiple gold and platinum plaques.

Also in attendance were folks from SML's Miami office, who had their first encounter with a sweaty HITS chismoso.

Snapped above before ordering a round of lollipops: Sony VP of A&R, U.S. Latin Txema Rosique, Sony Music U.S. Latin GM Esteban Geller, newly appointed VP, West Coast U.S., Latin Maria Ines Sanchez, Gallardo and Junior Manager A&R & Marketing Guadalupe Cruz.

Mexican American sierreña trio Conexión Divina show why it's nominated for a Latin Grammy for Best New Artist.