RUMOR MILL
Back to Rumor Mill >
Tuesday, October 31, 2023

SWIFT'S LATEST VERSION: GIGANTIC OR MASSIVE?

Taylor Swift proves once again with 1989 (Taylor’s Version) (Republic) that it’s her world and we just live here. After one day of sales and streams, we can project a first-week total of 1.45-1.55m. This includes more than 400m projected streams, for an SEA of 300-350k. 1989 (TV) will become Swift's sixth album to debut north of 1m.

The original 1989 bowed with 1.29m in 2014. Swift’s most recent album to open with 1m+ was 2022’s Midnights, which debuted with 1.59m. Will 1989 (TV) surpass Midnights and give Swift her all-time-biggest first week? What might she have up her sleeve to make that happen? Watch this space.

TAGS: Taylor Swift | Republic | 1989 (Taylor's Version) | projection
"STYLE" POINTS: SWIFT'S HUGE STREAMS
MORE RECORDS FOR TAY: UPDATE
SUBSCRIPTIONS DRIVE UMG Q3
HITS LIST:  TRICK OR TREAT
TAYLOR VAULTS TO THE TOP
< PREVIOUS STORY
BACK TO RUMOR MILL
 
HITS LIST: A NOVEMBER TO REMEMBER
Strap in for the roller-coaster ride. (11/5a)
Check It Out Now
GAGA, OPRAH MAKE FINAL PUSH FOR KAMALA IN PHILLY
The final round on the Rocky steps (11/4a)
Check It Out Now
YOU COULD CALL THIS ENDORSEMENT A MIRACLE
We second that emotion. (11/2a)
Check It Out Now
OF PONIES, PRINCESSES AND UNICORNS: CHAPPELL'S SNL TRIUMPH AND BEYOND
Changing the pop narrative (11/5a)
Check It Out Now
PEOPLE HAVE THE POWER
Words to live by (11/5a)
Check It Out Now
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
ALL THE WAY LIVE
The players, the tours, the enormous beers.
 Email

 First Name

 Last Name

 Company

 Country

By clicking submit you are agreeing
to Terms and Conditions