Taylor Swift proves once again with 1989 (Taylor’s Version) (Republic) that it’s her world and we just live here. After one day of sales and streams, we can project a first-week total of 1.45-1.55m. This includes more than 400m projected streams, for an SEA of 300-350k. 1989 (TV) will become Swift's sixth album to debut north of 1m.
The original 1989 bowed with 1.29m in 2014. Swift’s most recent album to open with 1m+ was 2022’s Midnights, which debuted with 1.59m. Will 1989 (TV) surpass Midnights and give Swift her all-time-biggest first week? What might she have up her sleeve to make that happen? Watch this space.
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NOW WHAT?
We have no fucking idea.
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WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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