Rich Schaefer will oversee all aspects of AEG Presents’ worldwide touring deals, operations and talent relations in his new role as president of Global Touring.

Schaefer, who will also be joining the company’s Executive Committee, will report to Jay Marciano, chairman and CEO of AEG Presents/COO of AEG.

Schaefer joined AEG Presents in 2018 and previously held the title of SVP, Global Touring. He helped build and develop the newly created division, and has played a key role in many of AEG Presents’ touring partnerships. He helped sign and promote Kane Brown, Kacey Musgraves, Zach Bryan, Leon Bridges, Carin Leon and many others.

“Rich has a wealth of experience across every level of the concert business,” Marciano said. “His rapport with artists, managers and agents, along with his attention to detail and follow-through, have made him a critical member of our team.”

AEG’s Global Touring division was launched in 2018 with a mission focused on partnering with established artists on international touring deals, promoting developing artists at every level from intimate venues up to arena and stadium tours, and working closely with artists, managers and agents on properly executing and promoting global tours.

Schaefer co-founded LoyalT Management before joining AEG Presents. He is based in New York.

After reading this, old-school New Yorkers are stuck with an earworm of the Schaefer Beer jingle.