Warner Chappell Music has appointed Rachel Jacobson to the newly created role of SVP, Creative Sync. Based in L.A., she’ll report to Global Sync and Media Original Music EVP Rich Robinson. Jacobson will oversee a new team that’s focused on sourcing and developing songwriters for creative opportunities in sync.

“We’re reimagining our approach to the creative side of sync at Warner Chappell to better align with the rapidly evolving media and streaming landscape,” Robinson said. “Rachel is deeply ingrained in the TV, film and advertising worlds, with strong ties to the songwriting community, making her the ideal leader to help us recalibrate our creative offerings and double down on writer development for sync. I’m thrilled to have her join us for this new chapter.”

Jacobson has been working in creative licensing since 2008. For the past five years, she lived in Paris, where she served as head of sync and artist relations for Because Music Group. Prior to her work with Because, she was part of the creative licensing team at SONGS Music Publishing and Atlantic. We suspect we’ll be on Jacobson's “do not reply” list in the near future.