HEADCOUNT NAMES LUCILLE WENEGIEME EXECUTIVE DIRECTOR

HeadCount has announced that Lucille Wenegieme will become its executive director and founder Andy Bernstein—the voter-registration organization's ED for nearly two decades—will transition into the role of senior advisor.

Wenegieme will now lead an organization that has toured America with notable artists such as JAY-Z, Harry Styles, Billie Eilish, Dead & Company and Dave Matthews Band while registering more than 1.2m voters over the last two decades.

“The world is changing and the next election won’t be decided by the traditional political apparatus,” Wenegieme said. “Millennials and Gen Z now make up nearly half of eligible voters, and we can’t be reached through traditional media buys and direct mail. We respond to authentic messages from trusted messengers, and that’s where HeadCount has always been a leader.”

Wenegieme will make her first public appearance with HeadCount on 9/27 at the American Democracy Summit in L.A., where she’ll be joined on a panel with Voto Latino CEO Maria Teresa Kumar, I am a Voter founder Mandana Dayani and Rock the Vote President Carolyn DeWitt. In the upcoming weeks, HeadCount will be organizing voter registration drives at events like the Sea Hear Now Festival in Asbury Park, New Jersey, Music Midtown in Atlanta and the Global Citizen Festival in New York.

HeadCount is currently on tour with Noah Kahan, Odesza, Pentatonix, The Lumineers, The Postal Service and Death Cab for Cutie, All Time Low, The Disco Biscuits, CAKE and Noah Cyrus. Meanwhile, we're just sitting on our couch wishing we had some cake...or biscuits.