Warner's Zach Bryan is on pace for a #1 debut on this week's HITS Top 50 with his self-titled album. The LP looks like it will amass 200m+ on-demand audio streams its first week. Fans lifted Bryan to #1 at both Apple Music and Spotify its first day.

Available only digitally so far, Zach Bryan is projecting a first week total of 175-205k.

Bryan earned boatloads of fans with his breakthrough, last year's American Heartbreak. He goes deeper on Zach Bryan, which features collaborations with Grammy winner Kacey Musgraves and Americana faves The Lumineers and The War and Treaty. The Oklahoman also gets behind the piano for a good chunk of the album, adding another layer to his soulful output.

Stay tuned to see how this one trends.