FEID FEVER CONTINUES

Heading into what could be a major awards season, Universal Music Latino’s Feid continues to sell out shows across the U.S., Europe and South America, with Mexico on deck. The Colombian hitmaker is also building momentum toward a highly anticipated studio album. Over the last year, he’s risen into the Top 10 on Spotify’s daily global artist chart (he currently resides at #8 worldwide), while crossing 20b streams across all platforms.

On 8/3, Feid dropped “Vente Conmigo,” his first new single since his global hit with Young Miko, “Classy 101,” which peaked at #6 on Spotify worldwide. “Vente Conmigo” hit YouTube’s Top 5 trending

There’s no doubt that fans all over the world are ready to crown Feid as the next urbano star to crossover to the general market. Could the Latin Recording Academy feel the same way heading into Latin Grammy season? In Latin America and Spain, Feid’s popularity is has grown rapidly this year; he’s in a league of his own when it comes to reggaeton breakthrough acts.

We’ve seen what happens once the U.S. chooses to adopt the next Latin star. Judging by his recent sold-out U.S. trek, and new significant other, Karol G, we’d say the odds are in his favor.