WMG ALIGNS WITH TIKTOK

Warner Recorded Music and Warner Chappell Music have licensed their repertoire to TikTok in a first-of-its-kind partnership.

The deal will expand the level of partnership, collaboration and innovation between the two companies, creating new revenue, marketing and insights opportunities for WMG artists and songwriters.

“Through this expanded and significantly improved partnership for both companies, we can jointly deliver greater value to WMG’s artists and songwriters and TikTok’s users,” WMG CEO Robert Kyncl said.

As part of the deal, WMG and TikTok will find new ways to harness TikTok's revenue generation and promotional capabilities, as well as a wealth of insights. In addition, artists and songwriters will have access to new ways of working with TikTok's brand partners, as well as to new fandom development and monetization features. Further, the deal will see the joint development of additional and alternative economic models.

Additionally, the companies have agreed to a licensing deal for TikTok Music, the premium subscription streaming service that recently launched in Indonesia and Brazil, with plans for further growth in other markets.

Once the deal was complete, Kyncl posted a film of himself chugging juice while skateboarding with the Fleetwood Mac catalog on shuffle.