Sony Latin/Rancho Humilde's Fuerza Regida sold out BMO Stadium on Saturday (7/15), performing to a crowd of 23k. Team SML, including President, U.S. Alex Gallardo, were on hand to witness the L.A. event and test out the soccer stadium's "Sabor Fresa" margaritas.

Led by frontman Juan Ortiz Paz (JOP), Fuerza Regida has been carrying the torch for música Mexicana before the genre's explosion in 2023. The group currently has two songs in the Top 30 on Apple Music and Spotify daily U.S. charts.

Pictured with JOP at the stadium: (Top row, L-R) SML GM, U.S. Latin, Esteban Geller; SML President Alex Gallardo; JOP; VP of A&R Txema Rosique; Publicist, West Coast, Rocio Guerrero; Sr. Manager, Digital Business - Música Mexicana, Cynthia Sánchez; Marketing Coordinator, Adilene Salazar; (bottom row, L-R) Jr. Manager, A&R & Marketing, Guadalupe Cruz; Associate Director, International Marketing, Alejandra Garcia; and Associate Director, Artist Dev. & Marketing, Carlos Quintero.