SPEAK LOUD: A SWIFT SALES RUSH

Taylor Swift is dominating both digital and physical activity, not only with her latest re-record, Speak Now (Taylor’s Version)—featuring 16 tracks from the deluxe edition of the 2010 release and six from the vault—but her entire catalog.

Twelve hours after going live, the Republic reiteration holds the #1 and #2 slots at iTunes and the Amazon CD and vinyl store, plus the top spot at Apple Music and Amazon’s digital sales list.

Five songs from the set are in the Top 20 at iTunes songs, and 11 are in the Top 30 at Apple Music, led by “Mine (Taylor’s Version).”

On the physical side, the triple-LP orchid-vinyl offering is #1 at Amazon, followed by the two-CD set.

But wait, there’s more! Not only are fans listening to Swift’s older music, they’re buying it as well.

Tay has another four albums—vinyl versions of folklore, Fearless (Taylor’s Version), the original Speak Now and Reputation—in Amazon’s Top 10.

Five of the top six entries at iTunes albums are Swift catalog titles, with Fearless (Taylor’s Version), Lover and Red (Taylor’s Version) joining Speak Now (Taylor’s Version). And another seven albums—Midnights (3am Edition), reputation, Red (Taylor’s Version With a Message From Taylor), folklore, 1989 and two editions of evermore—are in the Top 40.

Fans are clearly comparing the two versions of Speak Now on Apple Music. In addition to the re-recording's presence at #1, the original deluxe edition resides at #9. Swift has six albums total in the Top 40 at Apple Music.